Resources Library by ANA

The implications for publishers of recent research into effective frequency

In the last two years the amount of published diagnostic information on effective frequency has increased considerably. Most of this work, which challenges much current established thinking, has been concerned solely with television, but in itself...

Catalogue: Seminar 1995: Strategic Publishing And Advertising Accountability

Author: Alan Smith

Company: KANTAR TNS Malaysia

November 1, 1995

Can advertising pre-tests predict the longevity of advertising effects?

This paper starts by examining possible reasons for the lack of consistent in-market validation of advertising pre-tests. It is hypothesized that conventional pre-testing measures may not distinguish well between transitory and more permanent effects...

Catalogue: ESOMAR Congress 1995: Making The Decision

Author: Max Blackston

September 1, 1995

A single source success

This paper addresses the historic background related to the introduction of a lifestyle questionnaire in the regular Radio Audience ratings diaries in Australia, the pilot test and the eventual introduction of a full service. We look at the...

Catalogue: Radio Research Symposium 1995

Author: Mark Neely

July 1, 1995

Spot-check

This paper describes a system that helps to assess the impact of radio advertising, and to improve the creative quality of the executions. The "Spot-Check" project is an example of cost-effective research, respecting the constraints of the small...

Catalogue: Radio Research Symposium 1995

Author: Stefan Oglesby

Company: LINK Institut für Markt- und Sozialforschung

July 1, 1995

Radio research in Germany

At the beginning of 1995 a multi-million Mark research project was launched by the radio networks involved in the media analysis association, Arbeitsgemeinschaft Media-Analyse e.V. or AG.MA for short. The object of this project is to investigate the...

Catalogue: Radio Research Symposium 1995

Author: Dieter Müller-Veeh

July 1, 1995

A case history

In 1981-82 NRK launched a new station, Radio 2 with a programme concept not very different from that of the existing Radio 1. The two stations were run by two separate organizations located 500 kilometres apart, competing for the same listeners. Over...

Catalogue: Radio Research Symposium 1995

Authors: Erik Dalen, Tor Fuglevik

July 1, 1995

One day aided recall, or a few days without aids

Ireland has a 35 year history of measuring radio audience levels using the one-day aided recall method. The establishment of 20+ new local independent stations in Ireland in 1990 provided an ideal opportunity to review all radio audience measurement...

Catalogue: Radio Research Symposium 1995

Author: Aine O'Donoghue

July 1, 1995

Advertisers real needs from research

This paper is divided into four sections. The first part of the paper looks at advertisers’ real needs from research at a macro level. Taking the old adage that research should be used as a drunkard uses a lamp-post, i.e. for support rather than...

Catalogue: Radio Research Symposium 1995

Authors: Andrew Ingram, Justin Sampson

July 1, 1995

The mind's eye

Television is seen as the dominant medium in the UK, because of its visual impact. However, it is expensive to buy, making lengthy campaigns prohibitive to many advertisers. Radio does not have the same visual impact, but it does have the powerful...

Catalogue: Radio Research Symposium 1995

Author: Sharon Prance

July 1, 1995